How did attract/address your audience?

When we began to think of the type of audience that we would like our film to attract we researched into existing films of a similar genre to ours. We found that these films, also aimed at teenage girls, involved comedy. Films such as ‘It’s a boygirl thing’ is centred around a relationship between a boy and a girl in high school. As this was along similar lines to our idea we looked into the different techniques they had used in order to attract their intended audience and we kept these features in mind when making our film. As we did not rely heavily on digetic sound with the opening of our film we wanted the voiceover to create as much humour as possible. We wanted to create the idea that the voiceover was the private thoughts of the central character and what added to the humour of the opening was the fact that she would not want anyone else to listen to her thoughts. The voiceover portrayed and exaggerated stereotype of the ‘loner’ within a college environment and we played upon the features expected to add humour. During the costume ideas we decided to exaggerate certain elements of the characters wardrobe such as her glasses as we wanted the character to create humour visually as well. During the final shot of the opening the audience discovers that the character is wearing pyjamas in front of her crush after going through all of the effort to get ready. We played upon the character’s awkwardness and lack of concentration to again create humour within the opening. We also found that the intended audience watch films based around a relationship between two teenagers. During these films there is often a reason why the characters are not yet in a relationship which makes the storyline for the film more interesting. This was what the main idea for our film was based on and we wanted to reflect this within the opening minutes of the film. We kept the characters at a similar age to our intended audience to make our film more relatable to them. During the planning stages we decided to base our soundtrack on a number of different songs. One of which was ‘Fireflies’ by Owl City which is currently in the charts and another was the ‘Skins’ soundtrack. Both of which are popular with the intended audience and we decided to base the soundtrack that we used during the opening of the film on these. This would create more of an interest and it would be beneficial for us to use a soundtrack that the audience would like. Most people find humour out of other people’s embarrassment so we included many embarrassing moments for the main character in the opening sequence for example the pyjamas scene. We have also used a variety of camera angles such as the panning shot in the canteen scene and the over the shoulder shots use in the bathroom scene. We did this to make the film seem more professional and to make sure our film opening was not monotonous.