Who would be the audience for your media product?

The genre of our film is a hybrid Teen RomCom and because of this we feel that the core target audience for our film will be teenage girls. The main character which the audience see throughout the opening sequence and then in the film that would follow is a young, teenage girl in college. As the film is based predominately on her life and her experiences we feel that girls of a similar age will be able to identify with her character and therefore enjoy the film more. As this is a RomCom we feel that people of a younger age will find the film funnier as they can relate to the character and have probably been through similar experiences. When deciding upon the characters for the film we wanted each one to belong to a clear stereotype as every college environment has these groups. The audience will then be able to relate the characters to someone they know or even themselves which makes them feel more involved within the film so they will enjoy it more. We believe that females will be more interested in this film as it is based around the thoughts and feelings of a teenage girl and they will have a stronger connection with her character than males. Although the comedy element of the film will appeal to both genders as both will find it funny. Teenage boys will have an insight into the mind of a teenage girl and the comic thoughts of the character will create humour which they will find funny. Teenage girls will also find the voiceover funny as it is an exaggerated version of the thoughts of a girl in high school/college. The core target audience on which the film is based on will be interested in the latest trends and would be aware of the different dynamics within a school/college environment. We would also expect them to have good relationships with their peers as the film creates humour out of the girl being a ‘reject’ so people in a similar situation to the main character would not find the film appreciate the humour within our film. The audience for the film will be teenage girls in general and they would most likely be in a school or college environment as they would further appreciate the humour in our film. Although we are not restricting the audience in terms of gender as there will be male characters included later in the film which would mean that teenage boys would be more likely to watch our film. We also based our idea for the target audience around research we conducted on previous films with a similar genre. We found that in films such as ‘Mean Girls’ and ‘It’s a boygirl Thing’ the audience was largely teenage girls. We used these films as a reference to ours as they are both based around a girls relationship with her peers in a high school environment.